BetterBasket
The AI platform for grocery merchandising
BetterBasket is an AI platform for grocery merchandising teams, built to support everyday pricing, promotional pricing, and assortment decisions. Its assistant, Athena, translates plain-language requests into pricing actions, recommending where to raise, lower, or hold prices while showing projected revenue, margin, and unit impact before changes go live. Approved updates can be pushed directly to POS systems.
The platform includes strategy-backed recommendations, competitive price indexing with weekly location-specific data, elasticity modeling, zone and batch pricing, approval workflows, and performance analytics. Athena also handles promotional planning with incrementality, cannibalization, promo lift, halo effects, ROI, and post-promo analysis, alongside assortment tools covering category health, assortment gaps, brand benchmarking, competitor landscape, and SKU velocity. Data ingestion supports POS, email, Excel, CSV, and PDF sources, with product matching across UPC, private-label, and fresh items.
BetterBasket is aimed at grocery pricing and category teams working across categories, banners, and stores. The pages describe a demo-based engagement model and note a short setup period, but do not specify free plans, trials, editions, or seat-based or usage-based pricing.
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