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Apsis

AI-driven email marketing and automation platform combining email, SMS, marketing automa

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Apsis One is an email marketing and automation platform from the Nordic company Apsis, part of the efficy Group. It brings email, SMS, marketing automation, event management, forms, surveys, website tracking, dashboards, and an AI Assistant into a single GDPR-compliant, ISO-certified interface, with data stored and processed within the EU. Apsis also offers Apsis Pro, an established platform for newsletters and email campaigns.

The platform includes a drag-and-drop email editor, an automation canvas for triggered workflows, SMS campaigns, website tracking with cookie consent, forms and landing pages, event tools, A/B testing, segmentation, and dashboards. An AI Assistant supports content creation, subject-line optimisation, and split testing. Native integrations cover CRM systems such as Tribe, webCRM, efficy CRM, Lime, and Microsoft Dynamics, plus CMS connections, Zapier access to thousands of apps, and an Open API.

Apsis One is aimed at marketers in small and mid-sized businesses through to enterprise organisations, including financial services, membership, insurance, and non-profit sectors. A 14-day free trial is available without a credit card. Apsis Pro remains supported for customers focused on newsletter and campaign delivery.

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