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MailUp

Email and SMS marketing platform with automation, segmentation, and integrations

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MailUp is an email and SMS marketing platform for creating and sending campaigns, automated workflows, and transactional messages. It brings contact management, segmentation, content creation, and performance reporting into a single environment, helping teams coordinate multichannel communication across email, SMS, and other channels.

The platform includes a drag-and-drop editor with an AI Assistant for generating and revising content, advanced segmentation filters, dynamic content, landing pages, subscription forms, A/B testing, and reporting on opens, clicks, geography, and device. Marketing Automation supports triggered messages and cross-channel workflows. Integrations connect CRM, CMS, e-commerce, ERP, and business intelligence systems through plugins and APIs (XML, HTTP POST, REST, SOAP), with connectors for platforms such as WordPress, WooCommerce, Magento 2, PrestaShop, Zoho CRM, Zapier, and Cyclr.

MailUp is aimed at small, medium, and large businesses managing email and SMS marketing. Email plans are offered in Starter, Plus, Premium, and Enterprise editions, with unlimited recipients and sendings across all tiers; pricing varies by sending speed. A free trial is available without a credit card. Additional services include priority support, deliverability tools, onboarding, and training.

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