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AppLovin

Advertising solutions built for growth

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AppLovin is an advertising platform that connects consumer brands and gaming apps with players of mobile games. Ads run fullscreen during natural pauses in gameplay or in exchange for rewards, giving advertisers a placement outside of feeds. The platform is designed to support customer acquisition and revenue growth for both website and app campaigns.

For consumer brands, it supports purchases, signups, and subscriptions; for gaming apps, it focuses on acquiring high-LTV players across genres. Campaign delivery is supported by Axon machine learning models, and the platform operates as a self-service ad product. AppLovin is available to advertisers of varying sizes, with a self-service option opened to all advertisers.

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