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Liftoff

Growth acceleration platform for the mobile industry

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Liftoff provides performance marketing, monetization, and creative solutions for mobile apps, built around Cortex, an AI-enabled growth platform that uses neural-network technology to analyze large datasets and inform data-driven decisions. The company was founded in 2012 and merged with Vungle in 2021.

Its product suite includes Accelerate for user acquisition, Direct for SDK-direct premium inventory, Monetize for app revenue, Vungle Exchange for programmatic reach, Creative Studio for building and scaling ad creative, and Intelligence, which includes GameRefinery and AppRefinery for app and game insights. Liftoff serves marketers, app publishers, ad buyers, mobile game developers, and agencies. The pages do not specify packaging details such as free plans, trials, editions, or pricing models.

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