Wappalyzer
Find out what websites are built with
Wappalyzer is a technographic data platform that helps sales and go-to-market teams identify what websites are built with. It solves the problem of finding and qualifying prospects based on the technologies they use, rather than relying on raw domain lists or manual research. The platform turns public web signals into actionable data, enabling teams to build targeted prospect lists, enrich CRM records, and monitor technology changes across millions of websites.
The platform offers several core capabilities. Lead lists allow users to build prospect lists by technology, keyword, market, traffic, and geography, then export segmented lists with company and contact data. Technology lookup reveals the technologies, company details, and contact information behind any website. Website alerts monitor competitor, prospect, and customer websites for technology migrations and new installs. Integrations include browser extensions for Chrome, Firefox, Edge, and Safari, CRM integrations with Salesforce, HubSpot, and Pipedrive, automation integrations with Zapier, Make, and Pabbly, a Gmail add-on, and an iOS app. The platform also provides APIs for custom workflows.
Wappalyzer is designed for sales, marketing, operations, strategy, partnerships, and security teams. It offers a free account with 50 technology lookups per month, 5 website alerts, and free sample lead lists. Paid plans are available on monthly or annual billing, with Pro, Business, and Enterprise editions that include varying numbers of users, technology targets, lookups, email verifications, and API credits. Plans are seat-based and can be paused or canceled at any time.
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