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Voluum

Ad tracking and attribution platform for media buyers, affiliates and agencies running pay

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Voluum is an ad tracking and attribution platform that brings campaign data from multiple advertising channels into a single dashboard. It addresses problems such as delayed or scattered reporting, conversions that are not attributed to the original visit, and the need to manage campaigns across many platforms separately. It supports redirect and direct tracking, static link tracking, S2S postback conversion attribution, LTV and upsell tracking, and works with paid and organic traffic.

Key capabilities include Traffic Distribution AI for routing traffic to better-performing offers and landing pages, rule-based traffic distribution, Anti-Fraud Kit for detecting invalid traffic, and Automizer for pausing campaigns, adjusting bids, updating costs, and setting alerts. It connects with 130+ advertising platforms, supports Conversion API signals, and offers an MCP integration for connecting AI agents such as ChatGPT, Claude, and Gemini. Team features include additional users with custom permissions, workspaces, shared and white-label reports, and scheduled reports.

Voluum is aimed at media buyers, affiliates, agencies, in-house marketing teams, and iGaming operators and affiliates. A platform preview is available for 14 days without payment details, and a demo can be requested.

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