UTM.io

UTM.io is a UTM link builder and campaign tracking tool that helps marketing teams create, shorten, and organize tagged links through a web app and Chrome extension. It replaces spreadsheets with a central link dashboard and lets administrators enforce naming conventions and rules across users, keeping campaign data consistent in analytics tools such as Google Analytics and Adobe.

Core features include templates, custom parameters, attributes, dynamic variables, link grouping, branded shorteners, dynamic QR codes, and a bulk link builder. Workspaces, rules, and custom permissions let teams lock down the builder for downstream users. Integrations include Bit.ly, Zapier, and API access, with SSO and two-factor authentication available on higher tiers.

UTM.io is packaged as a free Starter plan plus paid Plus, Professional, Business, and Enterprise editions, with unlimited users and clicks on paid plans. A 14-day trial provides access to Enterprise-level features, and plans can be billed monthly or annually. Enterprise is offered on an annual basis with invoice billing and optional add-ons such as dedicated shortener IPs and third-party SSO.