Userlist

Userlist is an email marketing platform built for SaaS companies, addressing the need to run behavior-based campaigns across a product lifecycle. It supports onboarding, activation, retention, and reactivation use cases, handling both individual users and company accounts through a data model with many-to-many relationships between users and companies.

Core capabilities include visual workflows with behavior, recurring, and anniversary triggers; dynamic segmentation for users and companies; broadcasts; embedded and hosted forms; and an email editor with Liquid customization, snippets, and design themes. Workflows can send emails, in-app notifications, and internal notes, update user or company properties, create custom events, fire webhooks, and trigger actions in Zapier and Make. A/B/C testing supports up to five branches, and conversion goals track results with custom time windows. Integrations are available through a REST API, an integrations library, and ready-to-go libraries for Ruby, Ruby on Rails, JavaScript, and PHP, with Segment group structure supported.

Userlist is aimed at SaaS teams, particularly B2B companies managing account-level relationships. It offers a free plan and a 14-day trial, with support included in all plans from day one. Done-for-you setup packages are also available.