UseItBetter
All-in-one Analytics & Optimisation Platform
UseItBetter is an analytics and optimisation platform for teams working on conversion rate optimisation. It addresses the need to understand why visitors drop out of funnels and to act on those findings, combining behavioural analysis with testing and personalisation in a single workflow for analysts, marketers and web developers.
Core modules include Autotracking, which captures clicks, form field changes and other interactions from page structure without manual tagging; Behavioural Analytics for measuring interactions against conversion, revenue or NPS; Form Analytics; Heat Maps and Visit Replays; and Triggers, an A/B testing and personalisation engine with tag management. Data can be segmented with transactional, attribution and demographic data, and No-Code Responses support lead-gen forms, surveys and notifications. Scheduled reports and alerts are available by email.
Plans are Startup, Growth and Enterprise, with pageview-based traffic allowances and additional traffic charged per volume. Features such as tracked event types, data retention, support channels and training vary by plan, and an optional managed service offers consulting hours. A free trial is available, and Enterprise terms are arranged by contact.
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