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UpContent

Content curation platform for discovering, organizing and distributing third-party curated

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UpContent is a content curation platform that uses a proprietary crawler and machine learning to surface relevant third-party articles from news and blog outlets, organize them into topics and collections, and distribute them through partner tools. It does not create original content or act as a CMS; instead, it supports discovery, collaboration, and optimization of curated content alongside existing distribution tools.

Key features include Topics (refreshed twice daily), Collections for staging and approval/compliance workflows, custom article imagery, AI-Post Text Generation for captions, custom calls-to-action, custom content policy rules, and custom RSS feeds. Integrations include Hootsuite (Amplify, Content Source, Stream), Seismic LiveSocial, Proofpoint, Yext, Zapier, Mailchimp, Salesforce Marketing Cloud, HubSpot, EveryoneSocial, Buffer, a Chrome Extension, RSS, and a Public API.

UpContent is packaged with a free forever plan (1 topic, 1 user, no collections), individual plans (Sharer and Curator) for small business or personal brands, team plans (Engager and Orchestrator) with unlimited users and a free trial, and a custom-priced Enterprise edition with implementation support. Plans are available monthly or yearly with minimum terms, and additional collections or content policy rule sets can be added.

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