Sprout Social
Social media management and listening platform
Sprout Social is a social media management platform that brings publishing, engagement, listening and reporting into one place. It helps teams plan and schedule content, collaborate on workflows, respond to customer messages across channels, monitor conversations and analyze performance. The platform also supports creator campaigns through AI-powered influencer marketing tools.
Core capabilities include a Consolidated Inbox, Message Tagging, Case Assignment, Bot Builder, Message Spike Alerts, Review Management and Team Reports. AI Assist suggests alternative replies, while AI-powered Sentiment helps prioritize messages. Integrations cover social networks such as Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit, Threads, Bluesky, Pinterest, Snapchat and X, plus messaging tools like WhatsApp and Facebook Messenger. Salesforce Service Cloud, business intelligence, help desk, CRM, reputation management and workflow integrations are also available. Social listening is offered as an add-on.
Sprout Social is designed for marketing, social and customer care teams, including cross-functional organizations. Plans are packaged by seat, with Standard, Professional and Advanced editions, plus a custom enterprise option. A 30-day free trial is available without a credit card.
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