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Unifyr

The agentic partner experience platform

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Unifyr is an AI-native partner relationship management platform for channel programs. It brings partner onboarding, deal registration, co-marketing campaigns, partner learning, and pipeline tracking into one place, so channel teams can manage partner relationships and track performance without relying on disconnected tools.

The platform includes a partner portal, deal registration, campaign automation, a built-in learning management system, fund and incentive programs, and analytics. Its Unifyr IQ layer includes purpose-built agents such as Onboarding IQ, Campaign IQ, Ask IQ, Deal IQ, and Analytics IQ for onboarding, campaign recommendations, deal and lead scoring, and reporting questions. Agent Connect implements the Model Context Protocol, allowing AI assistants including Claude, ChatGPT, Gemini, and Microsoft Copilot to query and act on partner program data under the signed-in user's existing permissions, with write actions requiring approval and logged to an audit trail.

Unifyr is aimed at channel and partner teams running programs from early-stage to global scale, with editions for emerging, mid-market, and enterprise markets. Availability of Agent Connect depends on the Unifyr plan, and the connector is enabled per customer.

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