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TrueLoyal

Loyalty software for consumer brands with receipt scanning.

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TrueLoyal is omnichannel customer loyalty software for consumer brands that sell online, in retail stores, through distributors and via third-party retailers. It addresses the challenge of tracking and rewarding customer behavior across channels that a brand does not fully control, consolidating purchases and engagement into a single consumer profile.

The platform combines two products: Rewards and Fan Club™. Rewards covers points, tiers, streaks, receipt scanning for offline purchase capture, customer segmentation and AI-powered churn prediction. Fan Club™ handles referrals, reviews, user-generated content with usage rights collection, missions and brand communities. Integrations include Shopify, BigCommerce, Magento, Salesforce, Oracle NetSuite, VTEX, Bazaarvoice, Clover, Iterable, Hootsuite and Lightspeed.

TrueLoyal targets mid-market consumer brands across CPG, DTC, retail and B2B distribution. Rewards and Fan Club™ can be used independently or together. The company also offers program strategy, managed services and ongoing program operations alongside the software. Pricing details are available on request through a demo.

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