Thareja AI
An AI-powered front office agent for sales and support conversations.
Thareja AI is a platform built around MagicAgent (also called Preeya), an AI front office agent that handles sales and support conversations around the clock. It responds to inquiries on phone, text, SMS, WhatsApp, web chat, email, and social DMs, then qualifies leads, books appointments, takes meeting notes, follows up on invoices, and updates CRM records so opportunities are not lost when no one is available to answer.
MagicAgent covers several roles through a shared memory: note-taker, receptionist, sales coordinator, sales coach, collections, intake assistant, CRM helper, and follow-up specialist. The wider Thareja AI suite includes MagicAgent for training a custom AI assistant on documents or a website, MagicReel for AI-generated video content, an AI Assistant that brings multiple LLMs into one workspace, and Work for remote workforce management with time tracking, payroll, and compliance. Workflows can be configured for industries such as home services, legal, education and nonprofits, healthcare, real estate, and ecommerce.
The platform is aimed at businesses, freelancers, and agencies that need always-on sales and support coverage, including teams that route work to remote human talent. A free plan is available, and setup assistance is included with MagicAgent subscriptions to configure scripts, workflows, lead capture, booking rules, and team handoff.
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