Ruler Analytics
Unified marketing measurement, attribution, and AI platform for tracking customer journeys
Ruler Analytics is a marketing measurement platform that connects marketing touchpoints with leads, sales and revenue. It addresses incomplete or last-click-biased data by combining multi-touch attribution, marketing mix modelling and impression attribution, with support for offline conversions and CRM revenue.
Core capabilities include first-party tracking and conversion tags, dynamic call tracking, multi-touch attribution models (first click, last click, time decay, linear, position-based, data-driven), impression attribution, marketing mix modelling with modelled ROAS, diminishing returns forecasting and a budget scenario planner. It integrates with ad platforms, CRMs, ecommerce, marketing automation, data warehouses and BI tools, and includes an AI Agent for analysis and media planning.
Ruler is aimed at marketing professionals and agencies needing revenue-level performance reporting. Plans are tiered by monthly traffic volume, with monthly and annual billing (annual billing saves 10%), and scale by product, data and integration requirements. Higher tiers add advanced segmentation, data-driven and impression attribution, marketing mix modelling and the AI Agent. All plans include a first-party data platform, integrations, multi-touch attribution, support, a dedicated customer success manager and white-glove onboarding.
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