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Propel

The AI-Native Platform Built for Product Innovators

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Propel is a cloud-native product value management platform built on Salesforce that combines product lifecycle management (PLM), quality management system (QMS), and product information management (PIM) in a single system. It addresses the problem of fragmented product data by maintaining a unified product thread from concept to customer, connecting engineering, quality, marketing, sales, and service teams on shared data and workflows.

The platform includes modules such as Propel PLM, Propel QMS, and Propel PIM, along with Supplier Community, Design Hub, Manufacturing Hub, Component Insights, and Visual Collaboration. It supports workflows including BOM management, change management, NCMR, CAPA, complaint handling, audit management, supplier collaboration, and product information enrichment. Natively integrated AI features include Propel One, which provides role-based agentic agents operating within existing permissions and approval chains, and Propel MCP, which lets users query and instruct product data such as items and BOMs through an MCP server connected to external AI clients. AI interactions are governed by the Salesforce Trust Layer with permission-aware access, zero data retention, and audit trails.

Propel serves manufacturers across industries including medical devices, high tech and electronics, industrial equipment, consumer goods, government and defense, automation and robotics, and connected devices and IoT, supporting roles from design and engineering to quality, supply chain, marketing, and IT. The platform is offered through a demo-based sales process; the pages do not specify plan tiers, trials, or pricing models.

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