Potion AI

Potion AI is an AI-native platform for beauty and personal care companies that covers ingredient management, formulation, and compliance. It addresses the repetitive work involved in ingredient research, formula development, and regulatory screening so teams can focus on strategy and innovation.

The platform includes a discovery search engine for natural-language queries across a large raw material database, reverse engineering that turns a benchmark INCI list into a starting formula with trade names and concentrations, an Ingredient Vault for storing and processing ingredient documents, a GenAI Formulation workspace with a co-pilot, and Agentic AI Compliance with managed retailer and geographic restriction screening, custom brand restrictions, and one-click reporting. It also offers INCI compliance screening, retail product search, regulatory and compliance feeds, report generation, exports, API access, and custom private AI model training. The platform is SOC 2 Type II certified, with encrypted data storage and a private workspace for proprietary ingredient and formulation data.

Potion AI is aimed at cosmetic chemists, formulators, and beauty and personal care companies. A free Discovery Platform provides ingredient search, reverse engineering, retail product search, and INCI compliance screening. A premium plan, available by contacting the company, adds the Ingredient Vault, GenAI formulation module, custom private AI models, regulatory feeds, reporting, exports, and API access, along with enterprise-grade security and advanced features.