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Point of Reference

Customer advocacy technology platform built on Salesforce.

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Point of Reference has provided customer advocacy technology since 2003. Its ReferenceEdge product is built natively on Salesforce and is used to manage a searchable database of pre-qualified customer advocates, handle reference requests, track advocate usage, and measure program impact. The company pairs the platform with AI capabilities (Agentforce) and assigns each client a single point of contact for support.

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