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Palaccio

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Palaccio is a real estate lead generation platform for agents and brokers who want to identify prospective buyers and sellers in a chosen market and manage the follow-up process. It combines targeted advertising with lead capture and an integrated CRM, allowing users to select a target area and budget while the platform handles campaign delivery and lead organization.

The platform runs advertising campaigns across Google, Facebook, and Instagram, supported by analytics and customized landing pages. Lead capture resources include free home assessments and exclusive property listings. An integrated CRM organizes and tracks leads, with compatibility across more than 5,000 apps for workflow automation. The company also offers enterprise partnerships and support through a dedicated contact channel.

Palaccio is aimed at real estate agents and brokers operating in the United States, with a stated focus on premium markets. The company was founded in 2004 as a website development business and began offering lead generation services in 2018. Pricing is presented through a plans and pricing page, though specific plan details are not stated here.

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