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OwnLocal

Automated Digital Marketing for Local Media

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OwnLocal is a print-to-digital advertising conversion platform for local media companies, including newspapers, radio stations, and television stations. Its AdForge product addresses the challenge of translating print advertising expertise into digital campaigns, automatically converting print ads into interactive, mobile-responsive assets that work across web, mobile, and tablets without requiring sales teams to adopt new selling strategies.

AdForge features automated conversion of print ads, SEO optimization that indexes ad copy, interactive content such as maps, directions, social media integration, and clickable elements, comprehensive analytics for tracking views, clicks, and actions, print-friendly options for offline redemption, and white-label solutions for publishers offering the product under their own brand. The platform also includes the Origami interactive ad format, which lets users preview layouts by industry, ad size, and layout.

OwnLocal is built for local media companies and their small business advertisers, supporting newspapers, radio stations, and broadcast television stations. The platform is designed to integrate with existing sales processes, and publishers can offer AdForge as part of their own product suite. Specific packaging details such as plans, trials, or editions are not specified on the provided pages.

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