Notifly
Marketing automation built around user behavior
Notifly is a CRM marketing platform for small and medium-sized online businesses that coordinates messages based on user behavior, attributes, and interests. It lets marketing teams design customer journeys and send targeted messages without developer involvement, covering cart abandonment alerts, price drop and back-in-stock notifications, and first-purchase reminders.
Core channels include mobile push, web push, in-app and web popups, email, SMS, and webhook. The platform offers a Campaigns module for cross-channel sends with scheduling, quiet hours, and AI-assisted targeting; a User Journey module for behavior-based scenarios with branching by events and attributes; funnel analytics; popup and email templates; real-time performance dashboards; and A/B testing. An AI Assistant helps draft campaigns, investigate delivery issues, and review performance. Integrations include Mixpanel cohort sync and Amplitude event sync.
Notifly is aimed at marketing teams managing retention and conversion campaigns. It is packaged in Standard, Pro, and Enterprise plans, each with a 30-day free trial. Mobile and web push are free on the Standard plan; Pro adds A/B testing and advanced campaign settings such as API-triggered sends, frequency capping, and webhooks; Enterprise includes discounted per-send pricing and data export support. After the trial, billing combines a monthly plan fee with usage-based fees, and plans can be changed monthly.
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