Mailchimp
An email and marketing automation platform for growing businesses.
Mailchimp is an email and marketing automation platform for growing businesses, acquired by Intuit in 2021. It brings email campaigns, automations, landing pages, audience segmentation, and transactional messaging into one account, helping teams manage marketing and customer communications from a single place.
Core capabilities include an email builder with pre-built and custom-coded templates, A/B testing, marketing automation flows, dynamic content, landing pages, signup forms, surveys, segmentation, behavioral targeting, predictive demographics, and marketing CRM. AI tools cover generative copy, subject line suggestions, send time optimization, and smart recommendations. Integrations include Shopify, WooCommerce, Salesforce, Google Analytics, Canva, Instagram, QuickBooks Online, Squarespace Commerce, and Zapier, with more than 300 available. Transactional email and SMS are supported through an API, with webhooks for tracking message events.
Mailchimp is aimed at small businesses through enterprise teams. It offers a free plan with core email, landing page, form, and basic automation features, plus paid editions including Essentials, Standard, and Premium. Paid plans add advanced automation, A/B testing, predictive segmentation, custom domains, and priority support. A 14-day free trial is available on some plans, and a one-month Premium trial is offered for transactional services.
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