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Nexxen (formerly Amobee)

Global ad tech platform connecting data, creative, and media across the buy side

Visit Nexxen (formerly Amobee)

Nexxen (formerly Amobee) operates a global advertising technology platform that connects data, creative, and media across the buy and sell sides of the advertising ecosystem. It addresses the challenge of delivering, optimizing, and measuring targeted advertising across websites, mobile applications, connected TV, linear television, and other digital channels.

The platform combines demand-side and supply-side platforms with proprietary data management tools, creative capabilities, and AI-powered technologies. Its capabilities include real-time bidding, audience segmentation, cross-device identity resolution, contextual and interest-based advertising, measurement, analytics, and ACR data licensing. The platform supports responsible data use and helps clients address privacy requirements under regulations such as GDPR and CCPA.

Nexxen serves advertisers, agencies, publishers, data partners, and technology providers. The website does not specify pricing, free plans, trials, or specific packaging models such as seat-based or usage-based editions.

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