Meltwater

Meltwater is a media intelligence platform that brings media coverage, social conversations and AI-generated content into monitoring, analytics and reporting workflows. Its Influencer Marketing module supports end-to-end creator programs, covering discovery and vetting, campaign management, communications, content approval, payments and reporting. The platform connects influencer activity to broader PR, social and competitive intelligence, and includes AI Visibility Tracking for monitoring brand presence across AI platforms.

Core capabilities include Media Intelligence, Social Listening, AI Visibility Tracking, Media Relations and Influencer Marketing, supported by the Mira AI layer. Influencer features include AI-assisted creator discovery from a large creator database, bot detection and True Reach metrics, campaign reporting with engagement and Estimated Media Value, and revenue attribution through Shopify and WooCommerce integrations, discount codes, tracking links and a proprietary tracking pixel. Payment processing is available through Tipalti and Gigapay, with contract and invoicing management in-platform. API and MCP integrations are available on higher tiers.

Meltwater is packaged in Starter, Pro, Enterprise and Agency editions, with tailored pricing based on modules, regions, data volume, users and integrations. There is no self-serve free trial; a guided demo is available. Most agreements are annual with a 12-month minimum, and onboarding or implementation fees may apply for complex setups.