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Maverick

AI platform for ecommerce email marketing.

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Maverick is an AI platform for ecommerce email marketing that addresses inbox placement, email content performance, and personalized video delivery. Its Inbox Placement Optimizer moves campaign and flow emails from the Promotions tab to the Primary inbox, while the Content Optimizer generates and A/B tests subject lines and preview text. AI personalized videos can be placed at points across the customer journey, with custom branded landing pages and the option to feature team members.

The platform integrates directly with Klaviyo, with other CRMs available on request; standard CRMs such as HubSpot are supported for video delivery, and custom CRM integrations are offered on higher tiers. The Optimizer includes ongoing variation testing, automatic traffic allocation, a dashboard with metrics, and done-for-you setup, with a 30-day free trial and month-to-month pricing. Personalized Videos are packaged in Starter and Pro editions based on monthly video send volume, each including two unique video flows, with email delivery on Starter and email and SMS delivery on Pro; additional flows are available as an add-on.

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