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Magnolia

Agentic digital experience platform that brings content, channels, governed AI and systems

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Magnolia DXP is a digital experience platform that addresses the challenge of managing complex, multi-brand, multi-site, and multi-region digital operations. It provides a central hub for content, assets, and systems, enabling marketing teams to launch experiences quickly while giving IT control over governance, security, and compliance. The platform is designed to unify fragmented customer touchpoints without requiring a complete replacement of existing technology.

The platform includes core modules for content management, enterprise digital asset management, real-time personalization and analytics, and governed AI agents. Its AI agents operate within user permissions and can be extended with custom tools. The platform offers a visual WYSIWYG editor for marketers and a lightweight environment for developers. It provides native integrations through a marketplace with connectors for commerce, analytics, collaboration, and generative AI, and supports flexible deployment on any cloud.

Magnolia DXP is built for enterprise brands and organizations with demanding global operations. It is available in different editions, including a Community Edition, with pricing based on a subscription model. The platform is ISO 27001 and SOC 2 certified and aligns with regulations such as GDPR.

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