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Contentstack

Agentic Experience Platform combining a headless CMS, customer data and AI agents in one

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Contentstack is an API-first headless CMS that has expanded into an agentic experience platform (AXP), separating content from code so the same structured content can be delivered to websites, apps and AI assistants. It addresses the challenge of coordinating content, customer data and AI agents across an expanding set of digital surfaces, including AI assistants.

The platform is organised into three parts. Content Cloud includes the headless CMS, Visual Editing, Brand Kit for enforcing voice and visual rules, integrated asset management, and Launch for front-end hosting. Data Cloud includes Lytics, a composable CDP with real-time identity resolution and predictive intent scoring, Personalize for server-side content decisioning, and Omnichannel Personalization for cross-channel journey orchestration. Agent OS includes Polaris, an AI companion, Agent Builder for designing specialized agents, Automations for rule-based workflows, and Agent Directory with ready-to-use Agent Blueprints. APIs, SDKs and MCP are built in.

Contentstack is aimed at business users, developers and IT teams, and digital leaders. The pages indicate a free start option and a free trial, but do not specify editions or seat-based or usage-based packaging.

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