Honch

Honch is a B2B sales intelligence and prospecting platform that helps revenue teams identify and engage decision-makers, with a focus on newly hired senior buyers across HR, Finance, Marketing, Tech, Sponsorship and Charities. It tracks new hires, promotions, funded companies and international expansion, and surfaces buying signals so teams can reach prospects at relevant moments.

The platform combines a database of professionals and companies with AI tools: Bernard, an AI agent that learns a user's value proposition, researches prospects and drafts personalised outreach, and Prospector, which identifies companies and decision-makers based on buying moments. Features include alerts, social listening, previous client tracking, bespoke research, and syncing to CRM and marketing systems such as HubSpot, Salesforce, Zapier and API integrations, with email connection to Microsoft 365 or G Suite.

Honch is aimed at sales, marketing and go-to-market teams, with industry-specific solutions for HR, Finance, Marketing, Tech, Sponsorship and Charities. It is packaged as annual subscriptions in two tiers: Professional, covering a single product for two users with database access, tracking and integrations, and Premium, which adds AI prospecting, advanced targeting, a monthly allowance of AI emails, and activity syncs. Custom packages are available for larger teams or multi-product use.