HighLevel
The AI-powered business operating system
HighLevel is an AI-powered business operating system that brings sales and marketing tools into one platform, addressing the fragmentation of managing separate CRM, funnel, email, SMS, scheduling, and reputation tools. It supports the full customer lifecycle from lead capture and nurturing to closing sales, gathering reviews, and reactivating past customers.
Core capabilities include a CRM with pipelines, website and funnel builder, email and SMS marketing, unified conversations across SMS, Messenger, Instagram DM, WhatsApp, and live chat, workflow automation, booking calendars, social media management, reputation management, invoicing and payments, courses and communities, and a mobile app. AI features include Conversation AI, Voice AI, Content AI, Funnel AI, and Reviews AI. It integrates with payment providers such as Stripe, PayPal, Square, and Authorize.net, and offers API access.
HighLevel is aimed at agencies, marketers, entrepreneurs, and small businesses. It is packaged as monthly or annual subscriptions across Starter, Unlimited, and Agency Pro editions, with a custom Enterprise plan. A 14-day free trial is available on any plan, and there is no long-term contract. Usage-based charges apply to telecommunications and AI services, and optional add-ons are available separately.
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