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Gupshup

Autonomous AI Agents for Sales, Marketing & Customer Support

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Gupshup is a conversational AI platform that helps businesses automate marketing, commerce, and customer support conversations. It deploys AI Agents across messaging channels to handle sales, marketing, and support interactions, with the option to escalate complex cases to human agents.

The platform includes the Gupshup Conversation Cloud for orchestrating workflows on channels such as WhatsApp, Instagram, SMS, and RCS. It offers automated drip campaigns triggered by third-party events or messaging signals, an AI Co-Pilot providing suggested responses and summarization for human agents, and the proprietary ACE LLM model for personalized dialogue. AI Powered Escalation routes routine conversations to AI Agents while escalating complex cases to human support teams.

Gupshup is built for marketing, performance marketing, commerce and growth, and customer support teams. It is packaged as a self-serve WhatsApp API with a per-message platform fee plus WhatsApp's own message-based charges, alongside an enterprise offering with separate pricing.

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