Frontify
Brand intelligence for the AI era
Frontify is a brand management platform that brings digital asset management, brand guidelines, portals, templates, and analytics into a single environment. It addresses the problem of scattered brand materials and inconsistent usage by structuring assets automatically with tags and descriptions, keeping guidelines alongside those assets, and making brand knowledge accessible to both people and connected AI tools.
Key capabilities include plain-language and keyword asset search, an AI Brand Assistant that answers questions from portal content and creates on-brand content, and templates that lock brand rules into adaptable layouts. The platform connects to a CMS, design tools, and AI agents through MCP and an API, alongside a developer platform, marketplace, and integrations. Analytics and a personalized usage dashboard are included.
Frontify is aimed at organizations managing multiple brands and markets, including large teams and external partners, with localization, single sign-on, and custom permissions available. Pricing follows a monthly active user (MAU) model based on actual engagement rather than fixed seats, with six-month averaging to smooth fluctuations; packages are tailored through direct contact rather than published fixed prices.
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