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FreeWheel

Direct Connections to Streaming Video Inventory

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FreeWheel is a Comcast-owned adtech company offering media buying platforms for publishers, advertisers, and ad buyers. Its programmatic advertising technology supports transacting streaming and CTV ad inventory across screens, data types, and sales channels, connecting clients with partners such as MVPDs, publishers, DSPs, and buy-side technology, data, and measurement providers.

The product line includes the Advertiser Suite for media buyers, the Publisher Suite for media sellers, and Strata, along with APIs and developer tools for builders. Capabilities include real-time insights, AI-driven automation, the Curation Hub for shaping premium inventory and activating first-party IDs, and Beeswax-derived programmatic DSP and Bidder-as-a-Service functionality. The platforms support transactions across screens and regions.

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