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Foreplay

The Complete Winning Ad Workflow

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Foreplay is an ad research and creative workflow platform that brings ad inspiration, competitor monitoring, creative analysis and briefing into one place. It helps teams save and organize advertising creative, search a large ad database, track competitor activity, analyze their own ads and turn research into briefs.

Core modules include Swipe File for saving and sharing ads, Discovery for searching and filtering the ad library, Spyder for tracking competitor advertising, Lens for creative analytics and reporting, and Briefs for AI-assisted brief creation. It connects to Meta and TikTok ad accounts, and offers a Chrome Extension, mobile app, API and MCP integrations with tools such as Claude and ChatGPT.

Foreplay is aimed at e-commerce and retail brands, agencies, mobile app and gaming teams, B2B and SaaS companies, educators, freelancers and creators. Pricing is packaged in Basic, Workflow and Agency editions, with seat-based plans and additional-user fees, plus an Enterprise tier with custom pricing. A seven-day free trial is available.

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