e-shot

e-shot is a digital communication platform from Forfront Limited, used mainly by UK public sector organisations to build and send email and SMS campaigns, manage subscriptions and preferences, and run automated multi-channel messaging across email, SMS, websites and landing pages. It offers campaign preview and approval workflows, contact segmentation, website popups, landing pages, reporting, and compliance tools such as automatic inclusion of legal information and unsubscribe links.

The platform includes email design and campaign configuration, multi-variant split testing, a campaign calendar, marketing automation for combined email and SMS journeys, WhatsApp campaigns, contact management, subscriptions and preference forms, website tracking, and reporting and analytics. It provides an open API and integrations for exchanging data with other systems, along with deliverability tools covering SPF, DKIM, DMARC and TLS. Security features include multi-factor authentication, single sign-on, IP restriction, encrypted data in transit and at rest, and separate client databases. The platform is available through G-Cloud 14 and is offered in editions including e-shot basic, e-shot pro, e-shot omni and subaccounts for keeping brands and business units separated.