Emma

Emma is an email marketing platform that combines email, SMS, automation, and AI tools for organizations managing communication across multiple locations, departments, or teams. It addresses the challenge of maintaining brand consistency, permissions, and compliance while coordinating campaigns across a distributed structure.

Key capabilities include a drag-and-drop email editor, audience segmentation, an AI Assistant, SMS marketing, and automation journeys triggered by audience actions. The Emma Integration Platform connects CRM and core systems, with named integrations including Salesforce, Blackbaud, EverTrue, HubSpot, Microsoft Dynamics, Mindbody, ClubReady, Eventbrite, Google Analytics, Zapier, tray.io, OneLogin, and SFTP Connect. Brand controls, user permissions, subaccounts, and approval workflows support centralized governance. Emma is part of Marigold's family of products.

Emma is packaged in three plans: Lite for basic email marketing, Teams for organizations with multiple departments or locations using tiered account structures and shared brand assets, and Corporate for large organizations and franchise networks with advanced governance and shared audience management. Lite and Teams are offered at monthly rates, while Corporate requires a quote. The platform also offers professional services, training through Emma 101, and a help center.