doola

doola is an all-in-one back-office platform for founders who want to start or maintain a U.S. business, including entrepreneurs based outside the United States. It brings company formation, ongoing compliance, bookkeeping, tax filings, invoicing, and e-commerce analytics into a single service, reducing the need to coordinate separate legal, accounting, and filing providers.

The platform covers LLC and C Corp formation, EIN registration, operating agreements, registered agent services, virtual business addresses, annual state report filings, federal IRS and state tax filings, and dissolution. Bookkeeping features include transaction tracking and categorization, invoicing, financial report downloads, multi-bank-account connections, monthly or quarterly closings, and a dedicated bookkeeper on higher tiers. E-commerce analytics cover sales performance and ad campaign tracking, with integrations for Shopify, Stripe, and Mercury. An AI Co-Founder assistant answers business questions, and a company formation API is also available.

doola is aimed at first-time and established founders, including international entrepreneurs. Plans are sold on an annual subscription basis, with state fees paid separately to the state. Offerings include a Starter plan for formation, a Pulse plan for automated bookkeeping with a 30-day trial, a Tax and Compliance plan, and a Business-in-a-Box plan that adds bookkeeping, tax, and a dedicated bookkeeper.