Dealer Inspire
Automotive dealer websites, retailing technology, and digital marketing services for car
Dealer Inspire, part of Cars Commerce, provides automotive retailers with dealer websites, online retailing tools, trade-in and financing experiences, and managed marketing services. The platform aims to connect the customer journey from marketing and website to the showroom floor, helping shoppers search inventory, compare payment options, and complete transactions with support from the dealer's team.
Key capabilities include data-driven website design with dynamic personalized messaging, fast vehicle search filtering, online retailing with lender-powered payment comparisons, trade-in offers, and real-time chat and text collaboration between shoppers and sales staff. The service also covers Search Engine Optimization, Media Services, Managed Services for creative and incentives, and OEM-certified programs. AccuTrade provides appraisal technology, and AI Agent Inventory Pages help vehicles surface in AI search results. The Cars.com marketplace offers listing merchandising with AI-powered summaries, prequalification with in-network lenders, shopper detail alerts to CRM, reputation management, and dynamic inventory promotion.
Dealer Inspire is built for automotive retailers, from franchise stores to independent dealers, and includes a dedicated team for technical support and digital strategy. Cars.com marketplace listings are packaged in Base, Select, and Select Premium+ editions, with inventory allowances and features varying by tier; packages may vary by market.
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