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Crystal

The AI coach that understands you.

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Crystal is an AI coaching and personality platform that combines six personality assessments, peer reviews, and daily coaching sessions to build a detailed profile of an individual. It also provides business tools for prospecting, hiring, and personality data enrichment, along with a Personality API and MCP server for developers.

The platform includes modules for Personality, Relationships, and Routine, covering profile analysis, LinkedIn profile reads, meeting briefings, and goal coaching. Business capabilities include prospecting, hiring, management, marketing, and enrichment, with integrations for Salesforce and HubSpot. The Personality API and MCP server are credit-based, with self-serve credits available and larger volumes handled through sales.

Crystal is available for individuals, businesses, and builders. A free account provides access to all six assessments, a full personality profile, a story timeline, up to 10 contacts, and limited coaching, with no timed trial. Premium adds unlimited coaching, LinkedIn reads, meeting briefings, and additional profile features, available monthly or annually, with team seats managed by an admin. Crystal Assessments and Buyer Profiles are sold separately, with Assessments starting at a monthly rate and larger programs quoted per team.

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