CAKE
See Clearly, Sell Better, Partner Better, Grow Faster
CAKE is performance marketing software for affiliate marketing and lead distribution. It helps advertisers, networks and publishers manage partner relationships, capture and validate leads, route them in real time, and measure campaign results across channels. The platform is positioned as a digital marketing hub that brings campaign data into one place for tracking, optimization and closed-loop performance measurement.
Its main capabilities include affiliate management, real-time lead capture, validation and routing, and multi-channel marketing measurement. Integrations cover fraud detection and traffic quality (Anura, Forensiq), email validation (Briteverify), lead validation (Neustar), unsubscribe list delivery (Optizmo), affiliate discovery and competitive analysis (Publisher Discovery), pixel deployment (Tealium), and affiliate payments (Tipalti). Support includes 24/7 phone assistance, a knowledge base, online ticketing and professional services.
CAKE is built for advertisers, affiliate networks and publishers running performance-based programs. The site directs prospective customers to request a demo rather than publishing a free plan, trial or pricing structure.
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