Appcast

Appcast is a recruitment marketing platform that distributes job ads across job boards, search, social, and traditional media, allocates budget toward roles and channels that deliver qualified candidates, and tracks performance from impression through hire. It connects media performance, candidate behavior, and ATS outcomes so hiring teams can optimize based on quality rather than clicks alone.

AppcastOne is the core product, combining labor market intelligence with impression-to-hire visibility to benchmark performance by role and market. It integrates with ATS and media partners, and includes AppcastEngage, a candidate engagement layer. Related components include Appcast Brand Ads for native social lead capture and nurturing, Appcast Search Ads for job placement in Google and Bing results, Appcast Xcelerate for distributing jobs across sites, and Appcast Xtend for re-engaging career site and ATS visitors via email, SMS, and personalized job recommendations. Employer brand strategy, creative services, and career site development are also offered.

Appcast is aimed at talent acquisition leaders across industries, including organizations hiring globally. Packaging is organized around demo requests rather than published self-serve plans; specific editions, seat counts, and usage terms are not detailed on these pages.