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AdRoll

Multichannel advertising and account-based marketing platform for full-funnel campaigns.

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AdRoll is a multichannel advertising platform from NextRoll, Inc. that lets teams create, manage, and optimize campaigns across display, native, video, mobile, social, connected TV, digital out-of-home, and ChatGPT ads from a single dashboard. It addresses the fragmentation of running ads across many separate ad managers by consolidating targeting, optimization, attribution, and reporting in one place. The platform also offers AdRoll ABM, formerly RollWorks, for B2B account-based marketing, covering pipeline generation, go-to-market orchestration, and revenue impact reporting.

Core capabilities include retargeting and brand awareness campaigns, dynamic ads, website, mobile app, ecommerce, and contact list audience segments, AI lookalike targeting, contextual targeting, and third-party audience targeting. Machine learning models power bid optimization, predictive audience targeting, and custom reporting, supported by a 24/7 AI Assistant. The platform integrates with more than 80 CRM, orchestration, and measurement platforms, and includes a TCFv2.0-approved cookie consent banner that connects to Google Tag Manager. Cross-channel attribution and social ads across Facebook, Instagram, TikTok, and Pinterest are available as add-ons.

AdRoll is aimed at retailers, software providers, ecommerce businesses, agencies, and B2B revenue and marketing teams. It is available through self-service and managed-service packages, with pay-as-you-go advertising and an advanced package that includes ad credits and guaranteed services on an annual commitment. AdRoll ABM offers separate packages for account-based advertising, account-based marketing plus advertising, account-based marketing, and account-based retargeting, the last of which has no setup fee and charges only for media.

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