AdAdapted

AdAdapted is a CPG adtech platform built around its patented Action Layer, which converts ad impressions into one-click shopper actions such as adding products to digital shopping lists or retail carts. It addresses the gap between ad exposure and purchase by letting consumers act without redirects, logins, or extra steps, whether they buy now or later, online or in-store. The platform serves both advertisers and retailers, combining AI-optimized audience targeting with a network of pre-shop planning apps and retail media integrations.

The Add-It One Platform includes modules such as Add-to-List, Add-to-Cart, Save-to-Phone, Recipes, Pathways, Push Notifications, Keyword Intercept, Retargeting, Shoppable Video, RMN+, Dealfinder, Dynamic Retailer, and Product Selector. AI capabilities cover contextual avoidance, conversion optimization, deterministic audience modeling, and anomalous spend detection. Reporting covers reach, engagement, cart transfers, products added to lists, category insights, and sales impact. Retailer features include offsite activation of retail audiences using loyalty IDs, segments, and purchase history.

AdAdapted is built for CPG brands, agencies, and retailers. The pages describe a meeting-based walkthrough rather than published plans, editions, or pricing.