Acxiom
We put data to work
Acxiom is a data and identity company that helps brands and agencies unify, connect, and activate customer data for marketing and decision-making. It addresses the problem of fragmented data across platforms, which can leave brands without a complete view of the customer journey. Acxiom serves as the connected data and identity foundation for Omnicom and operates with a privacy-first approach to data ethics and governance.
Its core product, Real ID, is an interoperable customer identity graph built within client environments, giving brands control, transparency, and governance over their data. It connects across internal systems, partner platforms, and industry identifiers to support real-time activation and agentic journeys. Real ID integrates with platforms including Databricks, Snowflake, Adobe, and Salesforce, and powers Omni, Omnicom's marketing and sales intelligence platform. Capabilities include identity resolution, audience building, lookalike audiences, and cross-channel activation.
Acxiom is aimed at brands and agencies seeking to modernize their data foundation for AI-driven marketing and decisioning. It offers flexible deployment, either client-hosted or fully managed, and provides expert services to support data modernization. The pages do not specify pricing, plans, or packaging details.
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