ActiveProspect
Consent-based marketing platform for documenting consumer consent and qualifying leads
ActiveProspect is a lead generation platform focused on consent documentation and lead quality. It helps businesses verify that consumer consent was captured properly, screen leads for bots, duplicates, and non-compliant submissions, and route only qualified leads to their CRM, reducing compliance risk such as TCPA exposure.
The platform's two main products are TrustedForm, which creates third-party certificates with timestamped proof of consent and session replay of consent events, and LeadConduit, which validates and routes leads in real time. Additional compliance features include a consent language manager, bot detection, suppression list screening (including DNC and litigator lists), originating domain verification, and time-on-page tracking. Integrations cover inbound sources such as Facebook Lead Ads and Google Lead Forms, outbound destinations like Salesforce and HubSpot, and add-ons including Webbula, Blacklist Alliance, and Anura.
ActiveProspect serves buyers, sellers, and originators of leads across industries including insurance, financial services, legal, and home services. Pricing is volume-based, with features varying by lead volume tiers. The platform offers a free option for originators to certify consent, along with success plans and professional services for customer support.
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