Practical guides on choosing and running the software behind your business, starting with customer service. Each one explains the problem, the options and the tools we would pick.
Customer service
Three survey metrics, three different jobs. What CSAT, NPS and CES each measure, when to send them, how to word the question, and how to act on the answers.
SaaS support
Each support channel suits a different kind of question. A practical map for SaaS teams, from onboarding and how-to questions to bugs and billing, and where an AI agent fills the gaps.
Marketing
How to choose an email marketing tool by list size, automation needs and the way it charges you, plus the deliverability basics every small sender needs, and our six picks.
AI in customer service
Vendors use the three words interchangeably. Plain definitions, real examples, and which one solves which customer service problem, so you buy the right thing.
Customer service
Three kinds of customer service software that overlap more every year. What each one is for, when a small team needs which, and how to avoid paying for more than you use.