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Yandex Metrica

Universal web analytics system

Visit Yandex Metrica

Yandex Metrica is a free web analytics service for site owners who need to understand their audience, study how visitors interact with a site, and assess the effectiveness of traffic acquisition channels. It supports hypothesis testing and analysis of sales, content, and traffic sources.

Core capabilities include basic analytics, behavior analysis, traffic source comparison, sales and content reports, A/B testing, and dashboards. Integrations allow importing data for cross-channel analytics or exporting raw data to other systems. The service also offers an API, Tag Manager, e-commerce tracking, and reports on retention and user lifetime value. Metrica Pro is a separate package for larger businesses, providing full data without sampling, extended limits, and Yandex Cloud integration.

Yandex Metrica is intended for website owners, marketers, and analysts working on traffic acquisition, conversion, and content performance. Access is free, with a demo version available to explore the interface. Metrica Pro is offered as a separate package for larger organizations.

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