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Walla

Studio management software for boutique fitness studios

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Walla is an all-in-one studio management platform for boutique fitness studios, covering booking and scheduling, memberships and payments, payroll, client management, marketing, retention tools and reporting. It is built specifically for yoga, Pilates, barre, Lagree, indoor cycling and HIIT studios, with support for franchises and multi-location groups. Founded in 2020, the company offers onboarding, data migration and support services alongside the software.

The platform includes booking and scheduling, studio management and payroll, plans, memberships and payments, a sales and marketing suite, automations and lead nurture, a branded app for iOS and Android, custom websites, and reporting and dashboards. WallaPredict provides AI churn prevention and automated re-engagement flows. Multi-location features include a corporate dashboard, plan management, staff permissions, location-based bank account management, and royalty and fee handling. Integrations include Google and Meta, with transactional email and SMS messaging.

Walla is packaged in three editions: Core, Pro and Enterprise. Core and Pro are billed monthly per location, with Pro adding the full marketing suite, unlimited audience segmentation, lead tracking, the branded app and two-way texting. Enterprise is aimed at franchise networks and multi-location groups, with volume pricing per location and optional services. Add-ons include premium onboarding and data migration, premium support, marketing and sales build, and website, SEO and profile management.

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