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Unusual

The first market research firm focused on your AI (rather than your human) audience

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Unusual is a market research firm focused on AI agents as an audience, helping brands understand how agents perceive them and why they are included or excluded in answers. It studies agent decision-making, identifies misconceptions or outdated information affecting a brand, and works with teams to test and implement changes to positioning and offerings.

Its capabilities span market intelligence, audience research, strategy and interventions, and agent experience and infrastructure. Agent Analytics shows which AI agents visit a site, the pages they read, and how activity changes over time, with a free option to try it. AgentDesk provides visiting buyer agents with direct, grounded answers about a business, with page attribution showing which pages agents read and cite. The team draws on AI interpretability research and publishes studies on agent perception and recommendation.

Unusual works with enterprise teams and brands seeking to influence how AI agents describe and choose them. Engagement is handled through consultation, and Agent Analytics is available to try for free.

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