Understory

Understory is an all-in-one booking and operations platform for experience businesses such as workshops, classes, tours and events. It brings bookings, payments, guest communication and marketing into a single system, reducing the manual work involved in confirming bookings, chasing no-shows and managing day-to-day operations.

Core capabilities include ticketing and flexible pricing, branded booking pages with an embedded calendar widget, multi-language support, add-ons, gift cards, booking management with refunds and bulk actions, event scheduling with recurring events and QR check-in, team roles and permissions, and automated guest confirmations, reminders and translations. Marketing tools cover automated Meta ads, performance tracking, discount codes and marketplace integrations, while payment options include cards, Apple Pay, Google Pay, MobilePay, PayPal and iDeal. Integrations connect accounting tools, marketplaces and Google or Apple Calendar, and the platform works on mobile and with any website, including WordPress.

Understory is aimed at experience operators who need to manage bookings and grow attendance without relying on multiple tools. It offers a free trial with full access and a set number of free bookings, with no credit card required and no long-term commitment. Plans are described as flexible and scalable, with unlimited users and no per-seat fees, and support is included on every plan.